List of features to add...

  • Spare parts, because stuff happens in the field. Nothing is completely "bomb proof" outside the wire. You know it, we know it. We've done everything possible to mitigate issues with a simple, robust design using the highest quality materials. But we've also provided spare components so that when the inevitable occurs, you can keep your lanyards in the hands of the user longer. 
  • GSA/ government sales. 
  • CRUSA/ DRG
  • Instructions (How It Works.) 
  • Sample request. 
  • Direct sales. 
  • Customer list. 
  • Testimonials/  Reviews
  • Blog. 
  • Photo gallery. 
  • The story. 
  • "For infantry." 
  • Dealers wanted,.
  • Vs. the competition. 
  • Downloads: Flyer, instructions, PowerPoint. 
  • "Do I need it?" 
  • "What can it do for me/ my unit?" 
  • "Is it right for me?" 
  • Free gear: special offer to school graduates. 
  • "LOCATE. CLOSE WITH. DESTROY: It's a tough job / The infantry is not for everyone / The responsibility is not for everyone / It's a heavy burden / Not everyone can do your job / Not everyone can be infantry / Not many people are cut out for infantry work-life / People wouldn't believe what you did at work today. WE WANT TO HELP. WE CAN HELP
  • "You know that sinking feeling when you RTB without an optic? Our users don't have that. "
  • "You know that sinking feeling when you learn you lost an optic? Our users don't have that." 
  •  "Ever spent time after training sweeping the range for a lost optic? We can put an end to that."
  • "You probably have better things to do than sweep the range after a training exercise. Here's how." 
  • "File an AAR. Debrief. Clean weapons. Check feet. Pop open an MRE. Fill sand bags. Just a few of the fun things you could be doing if you didn't have to go back out an look for lost gear."
  • For SEO: all pictures need to have detailed descriptions and/or captions. 
  • For SEO: all references must use proper nomenclature for AN/PVS-14A
  • Thoroughly research SS6 SEO.
  • For Sale: NRL
  • For Sale: NRL squad/platoon packs
  • For Sale: Dummy Cord Clip
  • For Sale: Field Repair Kit
  • For Sale: 1/2 system
  • http://bluelinesheepdog.blogspot.com/2013/03/helmet-upgrades.html
  • "Down Range Gear's NOD Retention Lanyard. Anything but a dummy cord."
  • BLOG: NRL Vs/ Competition. How Do We Stack Up?
  • BLOG: What can the NRL do for my unit?
  • BLOG: NRL, how it's made.
  • BLOG: Commanders intent with SOP and how the NRL can help.
  • BLOG: Dealer Focus Scholar Ship Services.
  • BLOG: NRL, the virtue of simplicity, only 5 parts.
  • BLOG: NRL, no proprietary hardware.
  • BLOG: NRL Beware of swinging monoculars!
  • BLOG: NRL Origin story.
  • BLOG: Solicit stories/ pictures.
  • BLOG: Product news!
  • Blog: $$ does not equal performance. 
  • Blog: "With the NRL you get many times what you pay for with some surprisingly well thought, user friendly features. It's not just a simple tethering system."
  • Blog: Right way vs. wrong way to mount.
  • NRL assembly GIF (GIF creator app?)
  • Gallery: can pictures bleed into the header/ nave section?
  • Remove blemish on Dummy Cord Clip pictures.
  • Blog: Invite customers to post their dummy cording solutions, use it as research. We don't care whether you buy ours or not, just as long as you're protecting your gear and using something.
  • NRL Advantage: It. Just. Keeps. Working. With no mechanical part to break. In dirt. In sand. In dust. In snow. In water. In ice.
  • Blog: Considering another system? Ask yourself: How many can you afford? Is it really low profile? Will it break? What happens when it does? Can you fix it? Does it deadline the whole system? Does it work with a pouch? Can you fix it on a FOB/COP or do you have to turn it in or mail it back? Is it still on your helmet when you don't need it? 
  • Blog: Is it worth $60?? Are they over promising and under delivering? What is the value proposition? Can they deliver?
  • Blog: The mechanical solution is more elegant? Define elegant. We see something that is overbuilt trying to compete with something simple that just works better.
  • Blog: When was the last time you lost an optic?
  • Blog: Losing an optic on the range/ in a training area vs. outside the wire on deployment.
  • Recommend guidelines or propose a battalion SOP for BN, unit leaders for implementation to get the most out of the NRL.
  • Build an NRL SOP page like the Apple iPad page.
  • Blog: Lots of ways to dummy cord an AN/PVS-14A vs. the one way (our way.) Pros and cons. Field expedient looks cheaper up front but is it really? With everyone on a different sheet of music, the likelihood of a half hearted effort is higher and what is the cost of a lost optic? Not just the dollar amount, but what does it mean in terms of lost capability and potentially having handed it to the enemy?
  • Blog: NRL on the web.
  • NRL Sales: (1) Fully System (2) Fireteam Pack (3) Squad Pack (4) Platoon Pack (5) Rebuild Kit (6) Dummy Cord Clip (7) 1/2 System Extra Anchor (8) 1/2  System Extra Tether.
  • NRL: Designed better, built better.
  • RFI/ Samples sign up: subject to verification for qualified military customers only. Limit 1 per platoon unit. Shipped only to official military mailing address. 
  • Blog: Making the NRL behind the scenes.
  • Blog: NRL Origin Story.
  • NRL Battalion Order SOP. Broad recommendation/ guidelines vs. specific written SOP. (1) Use is mandatory on the range, in training and while deployed (2) Anchor on every helmet, tether on every optic. (3) Squad leaders will ensure proper installation in accordance with written instructions provided (4) Platoon leaders and platoon sergeants will inspect to ensure proper installation (5) Fully integrate inspection and use of NRL into PCC/PCI and post mission checks (6) Spare parts will be collected, held, maintained and distributed as needed at the company level (7) No other form of expedient dummy cord is authorized in order to maintain uniformity and consistency (8) Damaged units may be repaired IAW manufacturer guidelines or turned into S4 (9) Damaged units should be salvaged and can be recombined to build new systems (10) Optic should be on the helmet, in the pouch, in your hand between the two or in the armory and nowhere else. If these rules are adhered to, there will be no optic loss. 
  • Blog: "You know that sinking feeling when you come out of the field to discover something missing? Our customers don't have that." NRL copy: "That sinking feeling when a patrol comes in missing an optic? Our customers don't have that."
  • Blog: "Designed for daylight use." And unlike the retractable, there is very little left on the helmet. The bulk of the attachment remains with the optic and tucked out of the way when not in use. By design. 
  • Blog: "The NRL keeps a low profile. When you're not running the optic, you shouldn't know it's there."
  • Blog: "The NRL succeeds because nothing else does the job for the money."
  • Blog: "It gets out of your way to let you do your job."
  • Blog: "Everything breaks down under hard use in a field environment. We've planned for it." A great warranty and strong guarantees are not enough where you're going. 
  • Blog:  "The NRL helps you put in place an easily enforced SOP: difficult to circumvent, easy to check, leaves no room for creative interpretation."
  • Blog: "NRL fills the gap between 550 cord and that other expensive, wind up system."
  • NRL PowerPoint. Reasons: 1. Why the NRL. 2. NRL Vs. The Competition.
  • Blog: "Spare parts effectively double the life of the system."
  • Blog: "NOD Retention Lanyard delivers certainty."
  • Blog: Different modes of operation, ratchet strap compatible.